Wednesday, September 27th at 7 PM
Research insights that satisfy both designers and stakeholders
It's often a struggle to articulate the value of research insights to different audiences. Stakeholders often favor quantitative insights while designers benefit from qualitative insights. How can both audiences be satisfied? This talk discusses strategies for bridging these gaps while keeping the human-centered design process lean and efficient.
Christian Rohrer is a Design Executive with 20+ years experience. He currently serves as the VP of Design for TD Bank, and previously led teams at top companies including Yahoo! and eBay. Since 2004, he has also been affiliated with the Nielsen Norman Group as a guest author and invited industry instructor. He also pioneered PURE (Practical Usability Ratings by Experts), a pragmatic method for quantifying ease of use.Register
TorCHI is a professional association of people in the Toronto UX community.
Our diverse membership includes people with backgrounds in Human-Computer Interaction (HCI), Engineering, User Experience (UX), User Experience Research (UXR), Information Architecture (IA), Design Thinking, Usability, and Design among others. As well, our members include professionals, academics, and students.
TorCHI was founded in 1990 as the local chapter of ACM's SIGHI, the Special Interest Group on Computer-Human Interaction.
We offer ways to learn, share and network.