Celebrate World Usability Day with us!
Thursday November 13 from 6pm to 8pm (in-person workshop)
Location: PIVOT Design Group office (google maps)
213 Sterling Rd, Unit #107, Toronto, ON (free parking after 5pm)
Influence with Impact. Lead with Story.
Want to get things done more easily, inspire action, and position yourself for your next promotion? In today’s complex organizations, success depends on your ability to influence across teams, functions, and levels of leadership.
In this interactive 2-hour workshop, Executive Coach and former corporate leader Christine Farrugia will teach you the STORY Framework — a proven, practical method for influencing through storytelling. You’ll learn how to connect emotionally with your audience, tailor your message to what truly matters to them, and move people to action.
Over 100 leaders from Meta, Loblaw Digital, and top financial institutions have used this framework to elevate their influence and leadership presence.
You’ll Learn How To:
- Turn business conversations into compelling stories that drive results
- Understand what your audience cares about and tailor your message accordingly
- Advocate for yourself, your team and customers
- Build trust and buy-in across teams and senior stakeholders
- Move from expert authority to collaborative influence
- Communicate with authenticity, confidence and impact
- Map out the influence strategy and approach for your current situation
The STORY Framework:
S – Strengthen Ties: Build authentic relationships and trust
T – Take Stock: Understand your stakeholders and business context
O – Orchestrate: Craft your influence strategy for maximum impact
R – Resonate: Tell stories that connect emotionally and drive action
Y – Yes Cultivation: Sustain momentum and buy-in over time
Through real examples, interactive exercises, and practical tools, you’ll leave ready to apply STORY immediately to a real challenge from your own work.
Workshop Facilitator: Christine is an Executive Leadership Coach, Facilitator, and Award-Winning Speaker who helps leaders and their teams navigate change, amplify their influence, and communicate with confidence. She has coached executives at The Gates Foundation, Meta, Estée Lauder, and Wealthsimple, empowering them to lead with greater impact at work and beyond.
A Stanford MBA with over 20 years of senior leadership experience at Wealthsimple, Loblaw Companies, and KPMG, Christine has led teams of up to 300 and managed P&Ls exceeding $1B. Having built and led customer insights teams and partnered closely with UX professionals, she understands the unique challenges of influencing across complex organizations.