Beyond the Basics: Elevating Your Unmoderated User Testing Game | Nick Wu

ABSTRACT: Unmoderated user testing is a staple in the UX research arsenal, yet it's often misunderstood and undervalued. Despite its widespread use, there’s a surprising lack of in-depth resources to maximize its potential, and some practitioners even dismiss the method. In this talk, we’ll dive into the world of unmoderated testing, exploring its evolution and future. Drawing on over a decade of experience in user research and firsthand participation in unmoderated tests, Nick will discuss common pitfalls and share his (opinionated) practical tips to get the most out of this method.

BIO: Nicholas Wu is a Design Researcher with over a decade of experience in UX, supported by a background in Psychology and Human Factors. He’s currently a Senior Design Researcher at Loblaw Digital, where he supports Loyalty and Health products. His approach focuses on providing practical, timely insights that help filter signal from noise, ultimately ensuring the delivery of products that help Canadians live life well.

AGENDA
7:00pm - Presentation via ZOOM
8:00 to 8:30pm - Q&A and networking on ZOOM

Missed the talk?
Watch the presentation (47 min) on the TorCHI channel on YouTube.