We got into this field because we want to make things better. One of the ways we can bring this passion into the DNA of our orgs is to help our teams recognize that we all make assumptions, that our assumptions cause varying levels of harm, and that making one solution to rule them all is the most harmful outcome. A bit of long-wave knowledge-building about the people we harm, and their interior cognition patterns in how they approach their purpose (not our solution) will get us a long way toward reversing some of the harms. Shifting people’s mindsets within our orgs is how we bring that passion for making things better into reality.
Indi Young is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series, Assumptions Aside, that will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency. You can follow her on Twitter @indiyoung and access many resources on her website indiyoung.com as well as at medium.com/inclusive-software.
Recording on YouTube