Ethnography & UX Research: Panel Discussion

• How does the ethnographic approach differ from the mainstream UXR methods?
• How receptive are organizations to an ethnographic approach?
• How are organizations adopting/integrating ethnography into other practices like traditional UXR, Design Thinking, and Agile/Lean?
• What are case studies of successes and challenges?

This panel discussion will address these questions and more.

Panelists

Johanna Pokorny - University of Toronto
Anelynda Mielke-Gupta - RBC
Angeli Humilde - TD