Tokyo 2020 was a watershed Olympics for CBC digital products. For the first time in years we brought the digital offering in-house, ditching the white-label product. Join us to learn the UX challenges of creating an Olympic website that seamlessly integrates into the CBC digital ecosystem but still provides a distinctive big event experience. We will discuss how we built on our knowledge of both CBC and Olympic users and applied iterative learning through cycles of usability testing and sketching.
Beth Robins has worked as a UX designer/researcher/architect for 20 years. She was the first usability specialist at CBC Digital Strategy and Products when the department was still called “New Media”. Beth initiated the UX research program at CBC and has worked on many products over the years including elections, news and most recently CBC Listen. She has also worked on numerous Olympic websites including Tokyo 2020 and the upcoming Beijing 2022.
Haley Coppins is a UX researcher who is passionate about advocating for the user and ensuring their needs are integrated into product & business decisions. During her time at CBC, Haley has conducted research on a number of big events, from Olympics, to federal elections, to the ongoing COVID-19 pandemic. She enjoys using mixed-methods approaches when answering research questions and finding unique ways to recruit and engage participants from across the country.
Ania Medrek is a Product Designer focused on improving the user experience of CBC.ca. She was the primary designer working on CBC’s Tokyo 2021 site, and continues the role for the Beijing 2022 games. Before landing at CBC, Ania worked for many years in news design for print and web. She enjoys using UX/UI methods to solve problems for digital audiences.
6:50 - The web meeting waiting room opens
7:00 - Presentation via ZOOM
8:00 to 8:30 - Networking on ZOOM
Zoom conference details
Meeting ID: 883 7959 5890
Passcode: 456 456