User Strategies: Considerations for UX Analysis and Design
01 Feb 2012
U of T, 40 St George Street, Bahen Room 2175 (second floor)
Free for members, free for students with ID.
Users often pursue the same goal in different ways depending on the situation, their skill level or other individual differences. This diversity of user behavior and preferences is a challenging aspect of UX analysis and design. This talk addresses the following questions: (1) What do you mean by the term "user strategy"? (2) How can I analyze user strategies during product development? (3) What has already been discovered that I can leverage in my project? (4) How can I apply information from a user strategy analysis to a product's design? The answers provided in this talk are based on the presenter's lessons learned from several years of UX project work and from seeking guidance from UX literature. The talk includes a case study concerning strategies used by IT administrators working with enterprise software.
Paul McInerney has over 15 years of industry experience as a usability and user experience specialist. He works at IBM on products used by IT administrators. He has used several task analysis techniques and has lectured/published on user strategies and other aspects of task analysis on several occasions. Paul has also written or presented on a variety of other UX/UCD topics ranging from design patterns to managing a UI design process.