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Generational Differences – A User Experience Challenge

  • 05 Feb 2009
  • 7:00 PM
  • Bahen Room 2185 (Second Floor), 40 St. George Street
Date:  Thursday February 5, 2008
Time:  Refreshments and registration at 7:00pm; presentations start at 7:10pm
Location:  Bahen Room 2185 (Second Floor), 40 St. George Street
Dr. Susan Weinschenk (HFI)
Cost:  Free for ToRCHI members and full-time students; $5 for guests

Who are you designing for?

We are often challenged with designing for at least 3 demographics with different needs, interests, and ways of interacting with technology:

    * Baby Boomers
    * Generation X
    * Net Generation (a.k.a. Millennials, Generation Y)

Ironically, Generation X is the smallest population segment but often the one responsible for designing most websites. It's rare to have the luxury of focusing on only one age group, though. So understanding generational differences is a key to creating sites that are usable, persuasive, and engaging.

HFI has been conducting exploratory research about the impact of generational differences on Web design. In this talk Dr. Weinschenk examines each group's tendencies, attitudes, and expectations towards technology. The talk covers similarities and differences among the groups and offers thought-provoking takeaways for user experience design.

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She manages and mentors the HFI USA consulting staff, and oversees all training and consulting services in the USA. She has been an industry leader in the field of usability and user experience for over 30 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. She is an international speaker and author, and her most recent book, Neuro Web Design: What Makes Them Click is published by Pearson/ PeachPit/New Riders.

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