3 Case Studies on Personas
21 Jan 2009
Bahen Room 2175 (Second Floor), 40 St. George Street
Three panelists present case studies on designing
web sites that cater to multiple user categories (personas)
Brad Einarsen (Klick Communications), Paul Eisen (TandemSeven), Paul McInerney (IBM)
Free for ToRCHI members and full-time students; $5 for guests
A web site typically is intended to cater to multiple user categories (often modelled as personas). During site design, the IA or UX specialist typically: (1) performs user audience analysis to identify and describe target user categories and (2) considers if and how to go beyond a one-size-fits all design and target aspects of the site design to address the needs of each particular user category. This event explores this topic via case studies and hands-on exercises/discussion.