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Cross-Cultural User-Experience Design and the Green Machine

  • 17 Jun 2010
  • 7:00 PM
  • Bahen Centre, Room 1130 (main floor)

Thu. June 17 evening

UX/HCI Double Header: Cross-Cultural User-Experience Design and the Green Machine by Aaron Marcus

Missed the opportunity to attend the day time Mobile User Interface Design course?  Don't worry, you can still catch Aaron Marcus during the evening presentation.

DATE:     Thursday June 17, 7pm
LOCATION:  Bahen Centre Room 1130 (main floor), 40 St. George Street
COST:     Free for ToRCHI members and students (with ID).  Join now.

Aaron Marcus discusses some essentials of culture theory and culture models applied to user-interface design and the impact of culture on metaphors, mental models, navigation, interaction, and appearance, with examples from the Web to illustrate the dimensions of culture. He also shows a  summary case study of the Green Machine, a novel mobile phone application/user interface prototype, intended for use with the Smart Grid being deployed in the USA,  that seeks to combine information design with persuasion design to convince home users to save energy.
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