If you’ve been struggling to cost justify user experience design or your usability study findings are ignored because they are just not statistically significant, Google Analytics can help. Learn how using Google Analytics selectively and strategically can help quantify usability problems and strengthen the case for design improvements. And YOU don’t have to be come a Google Analytics expert to benefit.
June Li is the Founder and CEO of ClickInsight. She helps marketing and business leaders confidently harness digital analytics data for better business performance, without drowning in data. She shares her knowledge as an international speaker, instructor at the University of Toronto and Co-Founder of the Toronto Chapter of the Digital Analytics Association.