Wouldn't you like to know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? This presentation will introduce Semantic Interaction Design, an innovative method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create experiences for users that minimize cognitive load.
Daniel Rosenberg is a UX consultant and adjunct professor at San Jose State University. His new book, UX MAGIC, shares his cumulative knowledge of IxD science, theory and practice in a new method he calls Semantic IxD. He has invented many of the GUI design patterns still used today and has introduced many UX methods now in common practice. He serves on the advisory board of the Interaction Design Foundation and edits the “Business of UX” Forum in ACM Interactions magazine. Dan is the 2019 recipient of the SIGCHI Lifetime Practice Award.