2 Upcoming Events

January 21, 2009 - 3 Case Studies on Personas

Three panelists present case studies on designing web sites that cater to multiple user categories (personas)

Date: Wednesday January 21, 2008
Time: Refreshments and registration at 7:00pm; presentations start at 7:10pm
Location: Bahen Room 2175 (Second Floor), 40 St. George Street
Presenters: Brad Einarsen (Klick Communications), Paul Eisen (TandemSeven), Paul McInerney (IBM)
Cost: Free for ToRCHI members and full-time students; $5 for guests

A web site typically is intended to cater to multiple user categories (often modelled as personas). During site design, the IA or UX specialist typically: (1) performs user audience analysis to identify and describe target user categories and (2) considers if and how to go beyond a one-size-fits all design and target aspects of the site design to address the needs of each particular user category. This event explores this topic via case studies and hands-on exercises/discussion.

February 5, 2009 - Neuro Web Design & Recent Research for Usability and Interface Design by HFI's Susan Weinschenk

ToRCHI is proud to present highlights from two Human Factors International courses packed into a one day workshop.

Date:       Thursday February 5, 2009
Time:       9:00 AM - 5:00 PM with registration starting at 8:30 AM
Location: Downtown Toronto > Ryerson University > International Living Learning Centre
             133 Mutual Street, East of Yonge, North of Dundas
       www.ryerson.ca/maps/?building=ilc
Cost:        $300   ($100 for full-time students with valid ID)

Part 1. Neuro Web Design: What Makes Users Click
Dr. Susan Weinschenk discusses lessons from recent neuroscience research for website design. You will learn about the non-conscious basis of decision making and how emotions affect decisions to take action.

Part 2. The Latest and Greatest: Recent Research for Usability and Interface Design
You will learn about the latest research in the fields of interaction design, usability, and human factors. This information will help you make better recommendations and and justify them with more authority.

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability and user experience for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, she has written several books on usability and her new book due out in January of 2009 with Peachpit Press is titled Neuro Web Design: What Makes Them Click. For more information, see www.humanfactors.com/about/susan.asp.

Details and Registration >>

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