Toronto Region - Computer Human Interaction
 

Upcoming events

Designing for Work, Karel Vredenburg, IBM Director of Design

Date: Monday January 19, 2015 7:00PM  PLEASE NOTE the DATE CHANGE!
Time:
 Networking starts at 6:45pm, Presentation starts at 7pm
Location: Room TBD, Bahen Building, 40 St George St.
Cost
:
 Free. RSVP Required.  Come and see what ToRCHI is all about, and if you like these presentations, join ToRCHI for $20/year membership. 
Presenter: Karel Vredenburg, IBM, Director of Design

Design has long been seen to be important for creating consumer products. Design hasn't been seen to be as important for enterprise products. Until now. At least for IBM. People spend the majority of their days working and we believe that they deserve to have at least as good an experience with the apps and products they use for work as they do with their consumer apps and products. Of course, it is a far greater challenge designing awesome enterprise products because the work domain, ecosystem, and social graph is more complex. This talk will outline the key elements of the new design program at IBM that is being used to design a new way to work for our clients, including our focus on hiring designers, prioritizing projects, using our design framework, and educating our staff experientially. Early examples that illustrate key elements of our approach will be provided and future directions for the design of new ways to work will also be discussed.  

I'm director of design at IBM and am responsible for worldwide evangelism of our design practices to ensure the understanding and adoption of them across all of IBM as well the application of them in working with key clients. I joined IBM more than a quarter a century ago after having done graduate studies, research, and teaching at the University of Toronto.  I introduced User-Centered Design at IBM in 1993 and assumed my company-wide role in 1995.  I've written over 60 conference and journal publications, written a book entitled "User-Centered Design: An Integrated Approach", contributed chapters to other edited books and served as special issue editor for the International Journal of Human-Computer Interaction special issue entitled "Designing the Total User Experience at IBM" and the "Ease of Use" issue of the IBM Systems Journal.  I'm a member of several international committees and working groups. I'm based in Toronto, Canada.

Listening through Customer Insights, Adam Froman, CEO Delvinia & AskingCanadians

Date: Wednesday February 4, 2015 7:00PM
Time:
 Networking starts at 6:45pm, Presentation starts at 7pm
Location: TBD
Cost
:
 Free. RSVP Required.  Come and see what ToRCHI is all about, and if you like these presentations, join ToRCHI for $20/year membership. 
Presenter: Adam Forman, CEO Delvinia & AskingCanadians


We live in a consumer-centric society and digital technologies have fundamentally changed the way consumers interact with organizations and brands. While social media, online research communities, and data analytics are providing organizations with the unprecedented ability to listen to and observe the attitudes and behaviours of their customers, these digital technologies present an even greater opportunity for companies to deliver value to their clients.

AskingCanadians is at the forefront of applying digital technologies to engage consumers to participate in market research. In this presentation, Delvinia CEO Adam Froman will provide an overview of AskingCanadians’ capabilities and demonstrate how businesses can incorporate innovative research methodologies into their data collection.

Using examples from AskingCanadians work with a leading Canadian marketer and distributor of spirits and imported wines, Adam will share how companies can pull data from qualitative, quantitative, social media and the mobile environment to gain a better understanding of their customers and how these insights can be utilized to innovate business operations.

Biography
Adam Froman is the CEO of Delvinia, a Toronto-based digital strategy and innovation firm he founded in 1998. His entire career has been driven by passion and a vision that interactive technologies would change the way we communicate, work and play. As an entrepreneur, Adam has dedicated himself and his company to helping clients respond to the opportunities and challenges that digital technologies bring to customer relationships. As a means to gain consumer insight, he created AskingCanadians, an online data collection company with access to more than 600,000 Canadians. In 2014, AskingCanadians expanded into the United States with the launch of AskingAmericans.

Adam is a Professional Engineer (Human Factors Engineer from the University of Toronto) and has an MBA specializing in Strategy and Finance from the Schulich School of Business. His association memberships include the Canadian Marketing Association, ESOMAR and the Marketing Research and Intelligence Association where he is a director of the MRIA’s Research Agency Council. He is a frequent speaker at business events and has advised financial institutions, media companies, arts organizations and retail brands on digital strategy and customer experience. He released his first eBook, Delve In, Dig Deep: An Entrepreneurial Journey in January 2014.

Past events

TorCHI's World Usability Day 2014 – UX Bootcamp - Hands-On Practice of Collaborative, Interactive, & Engaging UX Techniques  PRESENTATION SLIDES: http://bit.ly/torchi-wud 



The Future of Making - 3D Printing (video archive) by Dr. Gordon Kurtenbach

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Agile UX Toolkit: A 1-day workshop presented by Desiree Sy and John Schrag

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Eric Schaffer, Global CEO of HFI Human Factors International gave a talk on January 16, 2014 on Institutionalization of UX. Highlight slides are here EricSchaffer ToRCHI Slides Jan2014.pdf also see the VIDEO [1:19:48].

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Many thanks to Kimberley Peter and Adam Archer of IBM for an insightful workshop in December, 2013. Their presentation is available here: Advancing UX in Your Organization.

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New facebook group:
Toronto HCI is the place to go for discussion about everything to do with human-computer interaction that is of interest to people who: live in Toronto; used to live in Toronto; would like to live in Toronto, or who have a friend in Toronto, etc.


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