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Wednesday, October 14th

Writing is designing: Use words to build better experiences

Andy Welfle & Michael J. Metts

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code.

  • See how interfaces rely on language, and how writing can make or break an experience
  • Take a deep dive into error messages, and learn a technique you can use in your own organization
  • Learn principles for UX writing that anyone who works on digital products can apply to their own work

This talk draws on the content from the presenters' recent book.

Andy Welfle:  When Andy was eight, he wanted to be a poet and a paleontologist. Twenty-seven years later, he is neither, but he uses those skills in his day job as a content strategist on Adobe’s product design team — writing under huge constraints, and uncovering artifacts from big, old software interfaces. When he’s not working, he’s creating podcasts and zines about one of his favorite topics: wooden pencils. Find him in San Francisco with his wife and two large cats, or online at

Michael J. Metts: Michael helps teams build great products and services by putting people first. With a background in journalism, he frequently finds himself talking about the role words play in designing useful, usable digital products. He has given talks and taught workshops at industry conferences around the world. He lives with his wife, two children, and a very small dog just outside Chicago.

RSVP  Free attendance

Join TorCHI  Membership $20/year

Past Events

Does AI Mean Data Visualization is Dead 

Jamie Waese, Anne Stevens, Afrooz Samaei, IBM  

AI & Info Viz Talk IBM Cognos Team Slides 


About TorCHI

TorCHI is a professional association of people in the Toronto UX community.

Our diverse membership includes people with backgrounds in Human-Computer Interaction (HCI), Engineering, User Experience (UX), User Experience Research (UXR), Information Architecture (IA), Design Thinking, Usability, and Design among others. As well, our members include professionals, academics, and students.

TorCHI was founded in 1990  as the local chapter of ACM's SIGHI, the Special Interest Group on Computer-Human Interaction.

We offer ways to learn, share and network.

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