March 11, 2020 

Footings and Fixtures: Foundations of Design

There’s been much evolution in human-centred design practices since their formative stage in the late 1980’s. Over the past decade, change in the user experience field has been particularly dramatic. With this evolution we’ve seen better tools and methods added to our arsenal. However, we’re experiencing some widening gaps in our field.

As the backgrounds of design practitioners continue to broaden with the movement of design thinking into the mainstream, rigour in the UX practice is getting compromised. Arguably, the phase of the design process that is most heavily compromised is high-level design. Frankly, this shouldn’t be a surprise; it’s not like we ever had a really crisp definition and approach to high-level design to begin with.

In this talk, I’ll focus on the value of the high-level design phase in developing digital products and solutions, and suggest an approach to getting the most of our efforts in this phase. I’ll define and illustrate an “experience-design (XD) framework” and show how it can fulfill the goals of high-level design. And I’ll and break down the XD framework into its components, discussing how these components variably apply to different solution types and contexts.

PRESENTER: Paul Eisen is a user experience practitioner and leader who designs human-centred business solutions and practices to help maximize ROI, customer loyalty, and employee engagement. Paul leads organizations through research and discovery, strategy, and design, producing solutions with high adoption, productivity, and satisfaction. While consulting to national and global enterprises over three decades, Paul has witnessed the growth and evolution of UX from the early pioneering days of the '90's to the steady growth early in the new millennium, to the explosion of UX in the past decade. And as one might expect from a practitioner in this field, he’s formed more than a few opinions along the way.

WHEN: Wednesday, 11 Mar 2020,   7:00 PM - 9:00 PM,
Networking following 

WHERE: Bahen Centre, 40 St George St, Room 1220

      Register      FREE for TorCHI Members