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    <title>ToRCHI Events Archive</title>
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    <pubDate>Mon, 06 Sep 2010 04:24:32 GMT</pubDate>
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      <pubDate>Wed, 22 Sep 2010 23:00:00 GMT</pubDate>
      <title>User Experience at Research In Motion (RIM) (22 Sep 2010)</title>
      <description>&lt;font size="2"&gt;&lt;b&gt;Time:&lt;/b&gt; Refreshments/Registration starts 6:45pm; presentation starts at 7:00pm&lt;br&gt;&lt;b&gt;Location:&lt;/b&gt; Bahen Room 1240 (main floor)&lt;br&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; 40 St. George Street&lt;br&gt;&lt;b&gt;Cost:&lt;/b&gt; Free for ToRCHI members &amp;amp; students, $5 guests, $20/one year membership.&amp;nbsp; &lt;a href="/Default.aspx?pageId=90257" title="Join now"&gt;Join now&lt;/a&gt;.&lt;br&gt;&lt;br&gt;&lt;b&gt;ABSTRACT:&lt;/b&gt;
 Joey Benedek, RIM's Director of UX Research, will discuss how RIM 
approaches designing the Blackberry user experience. Joey will discuss 
the importance of the UX to the Blackberry development process, basic 
outline of the process and the key disciplines that play a role. Come 
hear how the UX process was applied to the development of Blackberry6 
with specific examples from the recent release.&lt;br&gt;&lt;br&gt;&lt;b&gt;BIO:&lt;/b&gt; Joey 
joined Research in Motion as Director if UX Research in the summer of 
2009, just in time to kick off the Blackberry6 development effort. Prior
 to RIM, Joey spent 9 years at Microsoft spending most of his time in 
the User Experience organization for Windows finishing his career there 
as the UX Research manager for Windows 7. Originally from Canada, RIM 
has provided a homecoming for Joey who completed his graduate work at 
Carleton's HCI lab.&lt;/font&gt;</description>
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